FCC proposal attempts to free us from the cable box
It’s no secret that cable TV is expensive and shows no sign of ever decreasing in price. The cable companies make a big chunk of that money for the rental fee they charge customers for the cable box. The cable box has been a fixture of cable TV since the late 1970s but if the FCC has their way, the cable box may be a thing of the past.
With more people using streaming devices, like a Roku or Apple TV, the FCC wants the cable companies to allow their services to be accessed through these devices rather than exclusively through cable boxes. The FCC believes that this will allow consumers more choices for their viewing habits. The cable companies and some major TV networks oppose this idea fearing that the device makers will favor other content over the available cable content.
With the much cheaper services, like Netflix and Hulu, many more consumers are making the choice to cut the cable in order to save money and many say that they don’t even miss their cable service. The cable companies see this as a threat to the cash cow that they’ve been milking for decades. Rather than innovate, they’d rather just keep the same system in place they’ve had for years. If it wasn’t for sports fans who have little to no choices when it comes to seeing live events the industry might have been in free fall. However, if an industry fails to innovate another one rises to take its place and cable is in that position right now. If they don’t start making more palatable choice for consumers they’ll become the modern-day equivalent of the buggy whip manufacturers.
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