Puppy Scams Are Still Stealing Hearts and Wallets
By Greg Collier
For many families, bringing home a new puppy is an exciting milestone.
Unfortunately, scammers know that emotions often outweigh caution when someone falls in love with photos of an adorable dog online.
One recent victim learned that lesson the hard way after what began as a $600 puppy purchase spiraled into more than $16,000 in payments. Despite paying fee after fee, the puppy never arrived.
Sadly, this wasn’t a new scam.
It’s one of the oldest internet scams around, and it continues to claim victims because fraudsters know exactly how to manipulate hopeful pet owners.
The Puppy That Never Came Home
The victim had waited several years after losing a beloved dog before deciding it was finally time to welcome another puppy into the family.
While on TikTok, he found what appeared to be a breeder advertising a chocolate Labrador puppy for sale.
The price seemed reasonable, and he paid a deposit.
When meeting in person supposedly became impossible, the breeder offered to ship the puppy instead.
That’s when everything changed.
Soon there were additional charges.
First came shipping fees.
Then crate rental fees.
Then paperwork fees.
Every payment was followed by the same promise:
“Once you pay this, your puppy is on the way.”
The victim even received access to what appeared to be a shipment tracking app showing the puppy traveling toward him.
But the puppy never arrived.
After two weeks of excuses and new requests for money, he had lost more than $16,000.
Investigators later discovered the breeder’s listed address appeared to be vacant, raising even more questions about whether the breeder ever existed at all.
How Puppy Scams Work
Puppy scams have been around for years because they follow a simple but effective formula.
The scammer advertises a desirable breed at an attractive price.
The buyer becomes emotionally invested.
Then the unexpected fees begin.
Common excuses include:
- Shipping costs
- Veterinary certificates
- Insurance fees
- Special travel crates
- Vaccination costs
- Customs charges
- Quarantine fees
- Transportation permits
Every payment supposedly solves the last problem.
Instead, it simply creates another one.
The scam continues until the victim either runs out of money or realizes there was never a puppy to begin with.
Why People Keep Falling for It
Most people aren’t thinking like investigators.
They’re thinking about bringing home a new family member.
Scammers understand that emotional connection.
Once someone has imagined a puppy sleeping in their home or playing with their children, they’re far more likely to overlook warning signs.
In many cases, victims become more determined to keep paying because they’ve already invested so much money.
Scammers exploit that commitment.
Red Flags
Be cautious if:
- The breeder refuses to meet in person.
- The puppy can only be shipped.
- Communication only happens through messaging apps.
- Payment is requested through Cash App, Zelle, Apple Pay, cryptocurrency, or overseas bank accounts.
- New fees keep appearing after you’ve already paid.
- The seller creates excuses for delays.
- The breeder cannot provide live video of the puppy.
- The listed address or phone number cannot be verified.
One red flag alone doesn’t always mean fraud.
Several together should make you stop immediately.
How to Protect Yourself
Before buying a puppy online:
- Visit the breeder in person whenever possible.
- Ask for a live video call with the puppy.
- Research the breeder independently.
- Verify the breeder’s address.
- Search for reviews from multiple sources.
- Ask for veterinary records.
- Be suspicious of sellers who refuse in-person pickup.
- Never continue sending money because of unexpected fees.
Legitimate breeders generally disclose costs upfront.
They do not keep inventing new charges after the sale.
If You Think You’ve Been Scammed
If you’ve already sent money:
- Stop making additional payments immediately.
- Contact your bank or payment provider.
- Report the fraud to local law enforcement.
- Notify your state attorney general’s office.
- Save all emails, text messages, payment receipts, and screenshots.
- Report fraudulent websites and social media accounts where the puppy was advertised.
The sooner you act, the better your chances of helping investigators identify the scammers.
Final Thoughts
Puppy scams continue to thrive because they don’t just steal money.
They exploit hope.
Victims aren’t chasing an investment or a bargain.
They’re trying to bring home a new companion.
That’s exactly why scammers keep using this scheme.
If someone you’ve never met is asking for payment after payment while promising that your puppy is “almost there,” it’s time to stop.
Because in most puppy scams, there never was a puppy.
There was only a scammer counting on your love of animals to empty your wallet.











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