Greg's Corner

Is Zelle doing anything new to help scam victims?

By Greg Collier

It’s been more than two years since we began tracking the progression of the Zelle scam and efforts by both Zelle and banks to enhance customer protection. Yet, during this time span, it appears that minimal progress has been made.

Zelle is a digital payment network in the United States that enables users to send and receive money quickly and securely using their mobile banking app or online banking platform. It allows users to transfer funds directly from their bank account to another person’s bank account, typically within minutes. Zelle is often used for peer-to-peer payments, splitting bills, paying rent, and other everyday transactions. Even if you don’t actively use Zelle, it’s frequently integrated into many banking applications, often without the customer’s explicit request or consent.

If you’re unfamiliar with how the Zelle scam works, we’ll detail the experience of one person who recently fell victim to the scam. A woman from the San Francisco Bay Area recently received a text message that appeared to come from her bank, Wells Fargo. The text message asked if the woman had made a recent Zelle transaction for $957. She responded with a no, and almost immediately she received a phone call from someone claiming to be from the Wells Fargo fraud department.

The caller told the woman that money was being siphoned from her account. She was then instructed to move her money back into her account using Zelle. The victim even asked the caller why she would counteract fraudulent transfers with more transfers. Instead of giving her a direct answer, the caller just kept repeating to the victim that her money would be reinstated.

With the caller’s guidance, the victim made several Zelle transactions which totaled $3500, which is reportedly, Zelle’s daily limit amount. After the transfers were complete, the call went silent. The victim called the number back, but there was no answer. She called the genuine Wells Fargo, and was told she had been scammed.

Recently, Zelle announced plans to reimburse victims who fell prey to specific scams. However, the company has not disclosed the criteria for eligible scams to prevent further exploitation. Apparently, this particular scam does not qualify for a refund. The victim was informed that due to her authorization of the Zelle transactions, no reimbursement would be provided.

With the proliferation of this scam, it appears that Zelle, Wells Fargo, and other banks co-owning Zelle are merely giving superficial assurances to their customers. There seems to be a lack of substantive changes aimed at safeguarding consumers against such fraudulent activities.

The most effective way to safeguard yourself is by avoiding falling for the scammer’s tactics. Your bank would never instruct you to move your funds to protect them; that’s simply not a standard procedure. If you receive a suspicious text or call purporting to be from your bank, refrain from responding. Instead, reach out to your bank directly using the customer service number on your debit or credit card. They can provide guidance on any potential issues with your account. Additionally, remember that Zelle is intended for transactions among friends and family. Requests for payment through Zelle from unfamiliar sources could indicate an attempt to scam you.