Greg's Corner

Scammers Clone Celebrity Voices

By Greg Collier

A growing number of scams now involve the use of artificial intelligence to impersonate well-known individuals, including local news personalities and potentially even national celebrities. A recent example in Cincinnati highlights the sophistication of these tactics, as scammers used AI-generated audio to mimic the voice of a local TV meteorologist.

The scheme involves the creation of fake social media accounts, complete with copied profile photos and fabricated usernames that closely resemble legitimate ones. These impersonators send friend requests to unsuspecting individuals and later initiate private conversations in which they use voice messages to convince the target of their identity. The scammers then ask for large sums of money, exploiting the trust built through this artificial familiarity.

What makes this scam particularly effective is the use of AI voice cloning. With only a few seconds of publicly available audio, such as from a news broadcast or social media post, malicious actors can create a nearly perfect replica of a person’s voice. This technology is readily accessible through free or inexpensive software tools available online.

While this incident involved a local media figure, the same approach can be used to mimic actors, musicians, and other public figures. It can also extend to impersonations of family members, as seen in other frauds where a cloned voice is used to trick victims into believing a loved one is in distress.

Social media companies and cybersecurity experts continue to warn the public about these emerging threats. Verifying the legitimacy of messages or profiles, particularly when they involve requests for money, is critical. Fake accounts often use slight misspellings, have minimal engagement, or were created recently. In many cases, a quick search can reveal the existence of the real account, helping to identify the fraudulent one.

The rise of AI-powered impersonation poses significant challenges to online safety. It underscores the importance of skepticism, especially when requests come through unofficial or unexpected channels. Awareness and caution remain the first lines of defense against this evolving form of digital deception.