Greg's Corner

Chase Blocks Zelle Payments to Social Media

By Greg Collier

JPMorgan Chase Bank (Chase) is making a significant change to its Zelle payment policies in an effort to curb the growing number of online scams exploiting the service. Beginning March 23, Chase will start blocking or delaying Zelle payments to accounts identified as originating from social media contacts, a move designed to protect customers from fraudulent transactions.

As reported by Bleeping Computer, this decision comes in response to alarming trends in scam reports from Chase customers between June and December 2024. Nearly half of all fraud cases involving Zelle were traced back to social media interactions. Many of these scams involve bad actors posing as legitimate sellers, tricking unsuspecting users into sending money through Zelle under the assumption that they are making a secure purchase. However, since Zelle transactions lack purchase protection, victims often have no recourse once the money is sent.

Chase is now reinforcing its stance that Zelle should only be used to transfer money to known and trusted recipients. Customers will receive warnings and may even be required to provide additional details when adding new recipients or setting up transactions that appear to carry a high risk of fraud.

This policy shift also aligns with a broader regulatory push. The Consumer Financial Protection Bureau (CFPB) has been scrutinizing Zelle’s operator, Early Warning Services, along with major banks like Chase, Bank of America, and Wells Fargo. A lawsuit filed by the CFPB in December alleges that these banks rushed Zelle into the market without adequate consumer safeguards, leading to massive financial losses for users. Since its launch, Zelle-related scams and fraud have reportedly cost customers over $870 million, with many victims left to recover their lost funds on their own due to a lack of bank intervention.

While Chase’s new policy marks a step in the right direction in tackling scams linked to social media, it does not fully address a major issue plaguing Zelle users, bank impersonation fraud. Scammers posing as bank representatives continue to deceive customers into moving their own money under the false pretense of protecting it. Victims are often led to believe they are securing their accounts when, in reality, they are transferring their savings directly into the hands of fraudsters.

The changes introduced by Chase will likely help reduce fraud originating from social media platforms, but consumers must remain cautious. Scammers continuously evolve their tactics, and as long as payment services like Zelle lack built-in fraud protection, users must exercise extreme caution when transferring money online.