Is your cell phone provider giving you a gift?

By Greg Collier

Cell phone carriers are always fighting to get more customers. Even though just about everyone has a cell phone these days, major and minor carriers are continually looking for ways to either steal customers from their competitors and retain the customers they already have. They usually do this by offering on your cell phone plan or better phones than their competition. Some carriers even often gifts in the form of pre-paid debit cards as a loyalty reward. As usual, scammers know this and are now trying to take advantage of these programs by posing as cell phone providers.

Within the past few months, customers of AT&T have been reporting receiving text messages that claim to be from the phone industry leader. The text message says something to the effect of ATT FREE msg: December bill is paid. Thanks, here’s a little gift for you. The text message then contains a link scammers are hoping you click on.

If you do click on it, you’re taken to a website that has the AT&T logo as a header. You’ll then be asked to click on a button to see what your supposed free gift is. The button then takes you to a survey which requests scores of personal data. Not only could that data be used for identity theft, but could also be sold to other scammers to perpetuate other scams where text messages are involved.

The best way to avoid this scam is to check the web address the message wants you to click on. Unless it’s from att.com, it’s almost assuredly a scam. Plus, it’s always good practice not to click on any links in text messages from people you don’t know personally. If you think the text message may legitimately be from your phone carrier, call them at the customer service number on your bill or their website.