Greg's Corner

Geebo introduces new feature to better protect consumers

Since the beginning, Geebo has always had user safety in mind. Not just personal safety but financial and emotional safety as well. Many of the safety choices made by Geebo have gone against what many would consider industry standards. However, we’ve always stood by those choices and have challenged other online marketplaces to do the same. For example, other classifieds sites rely on users to flag potentially fraudulent ads. This has led to abuses of the flagging system on other sites. Instead, Geebo employs a trained staff to moderate each ad for potentially fraudulent or illegal activity and the innovation doesn’t stop there.

In 2010, Geebo took a stand against sites like Craigslist and Backpage by engaging in an anti-human trafficking campaign designed to bring awareness to the plight of victims trafficked through Geebo’s competitors. In that same year, Geebo closed its personal ads section due to the amount of trafficking that took place in the personals section of other sites. Even though there were no reported incidents about Geebo’s personals Geebo felt the removal of the section was necessary to further ensure user safety.

In 2011, Geebo CEO Greg Collier wrote an open letter to other online classifieds asking them to take user safety more seriously by implementing such measures as moderating ads and removing adult-oriented ads. Many of those challenges were largely unheeded by other classifieds sites until media and government pressure forced them to remove their adult sections and their other ads are still largely unmoderated.

In January 2013, Geebo made the decision to stop accepting ads for pets. In a company blog post, CEO Greg Collier noted puppy mills that sell abused or sick animals commonly use online classifieds.

In May 2015, Geebo partnered with the AIM Group’s SafeTrade Station initiative in order to provide a list of safe trading spots at police stations across the country. Each Geebo ad contains a link to the SafeTrade Stations website so users can find a safe location to make their transactions.

In 2016, in response to the Orlando nightclub shooting and other mass shootings, Geebo stopped accepting ads for firearms even though no firearms-related crimes were ever linked to Geebo.

That brings us to Geebo’s latest innovation for user safety. Since late 2018, Geebo staff have been monitoring the responses to ads made through the Geebo platform. By doing this we can determine if the responses are coming from overseas which largely indicates that the ad’s respondent is more than likely a scammer. It also allows us to detect potential fraud from inside the country since our staff is trained in the detection of the most commonly used scams. We believe this proactive stance against scammers will go a long way in protecting the safety of our customers. While other sites and apps in our industry may see this as going above and beyond the call of duty we believe it’s the most logical and needed step in consumer protection.