How traffic light colors helped people from overspending

How traffic light colors helped people from overspending

An east coast based bank reportedly installed a simple feature on their app to keep their customers from overspending. The bank simply put in different colored notifications that would indicate how your spending compared to the previous month. Using the simple red, yellow and green combinations the app has allowed hundreds of thousands of customers to reduce their overall spending.

This is something that more banks should probably look into, not just for protection of their customers but for better business as well. The less that customers spend from their bank accounts the more assets banks have to lend with the potential of greater profits.

Whoever thought that all it would take were three simple colors that we’ve recognized since a young age that mean go, caution and stop?