There’s no question that Apple is a master of marketing. They have carefully cultivated a devout group of followers that will wait in line for every product they sell. Considering that the return of a peach emoji that looks like a human backside to iOS is newsworthy means that they have a highly dedicated fan base. Now would probably be a good time to point out that the word ‘fan’ is short for fanatic.
Now it seems that Apple is really counting on their fanatics out there as they are releasing a $300 picture book that contains 450 pictures of nothing but Apple products. The book, entitled ‘Designed by Apple in California’, is also bound and linen and in true Apple style will come in 3 separate sizes.
Is this something that you think is worth buying or is Apple the new P.T. Barnum? How long will it be before Apple charges for the Apple Egress?