Greg's Corner

Zelle App Shuts Down, Scams Persist

By Greg Collier

One of the most widely used names in digital banking has officially ended a major chapter of its service. As of this week, Zelle’s stand-alone app no longer allows users to send or receive payments, pushing millions of customers to rely exclusively on their banks’ apps to access the platform.

Zelle had warned last year that its app would be decommissioned for payments on October 31, 2024. That plan quietly went into effect on Tuesday, with little disruption to most users. The standalone app, used by only a small fraction of Zelle’s total customer base, now serves a different purpose. It remains accessible, but it has shifted focus to consumer education, offering resources on how to avoid scams and directing users to the more than 2,200 banks and credit unions that support Zelle.

Although the platform has 150 million users in the United States, only around two percent of its transactions occurred through the app itself. The overwhelming majority of payments are made directly through bank apps. That reality led Zelle’s parent company to shutter the underused platform and reinforce its role as a bank-integrated service.

Since launching in 2017 with backing from major financial institutions including Bank of America and JPMorgan Chase, Zelle has become the default peer-to-peer payment system for millions of Americans. Last year alone, it processed over $1 trillion in payments, far outpacing rivals like Venmo and Cash App. Unlike those competitors, Zelle does not hold transferred money in a separate wallet. Instead, it moves funds directly between bank accounts without charging users additional fees for instant transfers.

While Zelle’s standalone app may be gone, that does not mean scams involving the service are going away. Fraudsters have long exploited the convenience and speed of peer-to-peer platforms, and Zelle is no exception. Consumers should remain cautious of unsolicited requests or calls urging them to move money, even if those instructions involve using their legitimate bank app. The closure of Zelle’s own app might shift how the platform is used, but it has not made scammers disappear.

Bank officials and cybersecurity experts continue to warn that digital payment platforms are a favored tool for criminals posing as trusted sources. Just because Zelle now operates entirely through banking apps does not mean users are immune from manipulation. As Zelle pivots its public-facing platform toward fraud education, its success may depend as much on consumer awareness as on the technology itself.