Greg's Corner

Scammers Are Still Cloning You

By Greg Collier

A new type of scam is becoming more common, and more convincing, thanks to rapidly evolving artificial intelligence. The Better Business Bureau has issued a warning about voice-cloning scams that are impacting individuals and families across the country.

These scams rely on technology that can mimic someone’s voice with alarming accuracy. With just a few seconds of audio, sometimes lifted from voicemail greetings, casual conversations, or even online videos, scammers can generate a voice that sounds nearly identical to that of a loved one. This makes it incredibly difficult to distinguish between a real call and a fake one, especially when the voice on the other end is claiming to be in trouble, asking for money, or offering a too-good-to-be-true opportunity.

In one case recently reported, an individual spent nearly a week performing tasks for what appeared to be a remote job, unaware that the employer’s true intent was to capture voice recordings. The concern is that these recordings may later be used in scams that impersonate the individual or manipulate others into sharing sensitive information.

Scammers are becoming more strategic. They’re using AI not just to imitate voices, but also to weave those voices into emotional scenarios that cause panic or urgency, situations where someone might act quickly without verifying the call. This emotional manipulation is what makes these scams so dangerous. A familiar voice saying it’s an emergency can override our instincts and judgment in a matter of seconds.

To protect yourself, take steps that make it harder for these scams to succeed. If you receive a call that seems suspicious, even if the voice sounds familiar, don’t respond right away. Take a moment to pause. Hang up and call the person directly using a known number. This simple step can often expose the scam for what it is.

Securing your digital presence is also key. Enable multifactor authentication on your accounts whenever possible. It adds an extra layer of protection that can prevent scammers from accessing your information, even if they manage to imitate your voice or steal your password. At work, businesses should invest in cybersecurity training for employees. Building a culture of awareness and caution can prevent data breaches and manipulation.

AI voice scams are still a developing threat, and organizations like the BBB are working to find solutions and increase public awareness. Until then, staying skeptical, careful, and informed is the best defense. In this new era where hearing a familiar voice doesn’t guarantee safety, taking a second to verify can make all the difference.