Greg's Corner

BBB warns against buying from TikTok Shop

By Greg Collier

TikTok Shop is a feature within the TikTok app that allows users to browse and purchase products directly from TikTok creators’ videos. It enables creators to tag products in their videos, making it easier for viewers to discover and buy items they see in the content. This feature helps creators monetize their content and provides users with a seamless shopping experience without leaving the app.

Scammers may exploit TikTok Shop in various ways to deceive users and conduct fraudulent activities. They might create fake listings for products that don’t exist or are of poor quality. They may also use enticing images and descriptions to lure users into making purchases. Some scammers may sell counterfeit versions of popular products through TikTok Shop, tricking users into buying items that are not authentic.

Scammers might even pose as legitimate sellers on TikTok Shop and convince users to make payments outside the platform, bypassing TikTok’s security measures. Once the payment is made, the scammer disappears without delivering the product.

Recently, the Better Business Bureau issued a cautionary statement regarding purchases made through TikTok Shop. A common grievance reported to the BBB involves consumers paying for products but not receiving them. Additionally, consumers express unease over the lack of clarity regarding the entities they’ve entrusted with their payment details.

The BBB advises TikTok users to conduct thorough research on vendors before making purchases through TikTok Shop. It’s crucial to understand the vendor’s return policy, if available, and to verify their authenticity by checking for verification badges. Additionally, potential buyers should search for reviews and complaints about the vendor online. When making a purchase through TikTok Shop, using a credit card is recommended for enhanced consumer protection compared to other payment methods.

While TikTok Shop offers a convenient platform for discovering and purchasing products, users should always be on the lookout for potential scams. By staying informed and cautious, TikTok users can minimize the risks associated with scams on the platform.