Greg's Corner

Is it safe to shop on TEMU?

By Greg Collier

In case you haven’t heard, TEMU is the latest online shopping sensation. Thanks to their glitzy advertising campaigns, TEMU has taken off in popularity. Social media is flush with posts of people posting their hauls from TEMU. So, is TEMU any good and is it reliable? If we were pushed to give a yes or no answer, we would side with no.

TEMU is the latest in a string of direct retailers based in China. You may have heard of some of their competitors, such as AliExpress or Wish. Rather than selling items themselves, TEMU allows companies and distributors to sell Chinese-made goods through their portal to customers in the West.

TEMU’s predecessors, the aforementioned AliExpress and Wish, have garnered a reputation of selling shoddily made or counterfeit goods, along with long shipping times if the item is shipped at all. TEMU seems to be following in their footsteps, but those aren’t the only drawbacks to using TEMU.

According to the Better Business Bureau (BBB), TEMU is harvesting customer data like there’s no tomorrow. The BBB says that TEMU is collecting such information as the customer’s name, phone number, address, birthdate, social media photos, and even social security numbers. So how is that different from the major U.S. retailers?

The BBB is concerned that since TEMU is based in China, scammers, identity thieves, and other bad actors may have easier access to that data. While data leaks do happen in the U.S., there are laws to try to protect those affected by the leaks and admonish the leakers. Many other countries do not have such laws, especially when the victims of such leaks are from another country from the other side of the world.

In a world where personal information is more valuable than ever, it’s essential to tread carefully when navigating the digital marketplace. While TEMU offers enticing deals and a wide range of products, it’s crucial to remember that convenience shouldn’t come at the cost of your personal data security.