Greg's Corner

Social media book drive is anything but

By Greg Collier

A new gift exchange has been circulating around social media. This time, instead of holiday presents, you’re expected to exchange books. On the surface, this may seem like a great idea, since many of us have books that we’ve read that are taking up space. Plus, it’s a great feeling when you get to share a book you love with a new reader. The best part is that this exchange is relatively free, since many of us have an excess of books already. How could this possibly a bad thing?

You may see a post or a message on social media that come from a trusted friend who recommends this book exchange. All you have to do is provide your name and email address, along with the names and email addresses of a few of your friends. Then you’re asked to send a book to someone who already signed up for the exchange, and in return, you’re supposed to receive 36 books.

If this sounds familiar to you, it may be because it sounds exactly like the Secret Sister Gift Exchange or the Blessing Loom scheme. They’re all pyramid schemes, and in the book exchange scheme instead of money, the schemers are more than likely looking for your personal information for future identity theft. Keep in mind, even if it’s just books being exchanged, pyramid schemes are still illegal in the United States. If you recruit others into the scheme, you could potentially face legal action.

Even if the exchange seems to be for a good cause with a good return, the odds are, you’re not getting any books. Pyramid schemes are designed to only benefit those at the top of the pyramid. After a couple of levels, the giving stops abruptly and the lower tiers are left with nothing. On top of it, you’ve potentially exposed the information about you and your friends to complete strangers.