Greg's Corner

What was the biggest social media scam of 2021?

By Greg Collier

On its surface, social media is a remarkable tool. When social media first took off, it let us get in touch with friends and family who we may not have seen for years. It’s let us stay in contact with those friends and family. Now it’s advanced to the point where it has become a daily part of our lives where we get news, find jobs, and conduct commerce among its many other uses. But like any tool designed to bring us closer together, it can also be used for nefarious purposes. This not exclusive to just social media. Back in the days of landline phones, they were great until the advent of telemarketing. However, social media is now going through its telemarketing-like phase when it comes to scammers.

If you’ve been using social media for a while, the odds are you’ve come across a scam and may not have even known it. According to the Federal Trade Commission (FTC), Americans lost a combined $770 million to social media scammers, and those are only the scams that were reported. The biggest money loser for social media scam victims were investment scams. However, the largest number of scams on social media involved online shopping. This mostly entailed people ordering through ads they saw on social media and never received their item. Most of those who reported an online shopping loss said that the ads were mostly on Facebook or Instagram. Just because someone can buy an ad on these platforms in no way guarantees they are a legitimate business.

Anytime, you’re about to make an online purchase from a retailer or vendor you’ve never heard of before, do your research to make sure they’re not going to scam you. You can do what’s known as a whois search to make sure the website is not being run from overseas. Also check their contact information. If you can only contact them through email, it could be a scam. You can also do a web search with the name of the retailer along with the phrases complaints or scam. Lastly, you can always check with the Better Business Bureau website to see if the BBB has received any complaints about the business.