Pyramid scheme disguised as gift exchange returns

Pyramid scheme disguised as gift exchange returns

By Greg Collier

With many people already starting their holiday shopping, an annual holiday scam has returned to social media. The Better Business Bureau is warning to consumers to be aware of the Secret Sister Gift Exchange. The scam seems harmless and fun at first. The posts on social media ask you to add your name and address to a list where you send in a small $10 gift. In return, you’re promised to receive up to 36 of the gifts. You’re also asked to recruit at least six more people into the gift exchange. It’s just $10. What could be the harm in that?

Anytime you’re asked to recruit more people to advance an exchange like this, whether it’s gifts or money, it’s a pyramid scheme. It’s the people at the top of the pyramid who reap the rewards of the scam, while those on the bottom of the pyramid often find themselves empty-handed. That’s not even considering that you sent a stranger your name and address. You basically just paid $10 to have your identity stolen.

What’s even worse is that by participating in a pyramid scheme, you could potentially face legal action, as pyramid schemes are illegal in the United States. Often, the people who initiate these gift exchanges will swear up and down that the gift exchange is either not a pyramid scheme or is approved by the US Government. They’re either lying or are ignorant of the law. Not only is it illegal to recruit someone into a pyramid scheme like this, since the scheme also uses the US Postal Service, you could also be charged with mail fraud.

If you have a friend on social media who has engaged in one of these gift exchanges, you might want to warn them about the illegality of it. While your friends may not be the scammers themselves, a short conversation with them may save them from trouble in the long run.