What a company with a conscience looks like

What a company with a conscience looks like

A lot of companies will try to fool you into believing that they’re socially conscious. They’ll tell consumers that if they buy a certain product the company will donate a certain percentage to a charity. That puts the onus on the consumer rather than the company especially since the company has probably marked up the price on the product in order to not lose profits. Very rarely do you see a company saying that they donated X amount of dollars to a charity just because it was something they actually believed in. Dick’s Sporting Goods is not one of those companies as they actually put their money where their mouth is.

Before we get started, let’s get the semantic arguments out of the way. An ‘assault rifle’ is not a fully automatic machine gun. One pull of the trigger equals one bullet being fired from the gun. However, with many assault rifles, a 30-round high-capacity magazine can be emptied in a matter of seconds rendering the distinction virtually moot.

With that out of the way, Dick’s Sporting Goods announced last year in the wake of the Parkland School Shooting that they would no longer be selling assault-style rifles and high-capacity magazines, and would no longer sell firearms to anybody under the age of 21. Dick’s CEO Ed Stack said the following…

“The system does not work,” Stack said. “It’s important that when you know there’s something that’s not working, and it’s to the detriment of the public, you have to stand up.”

And stand up they did as the removal of these firearms from their shelves cost the company $150 million in profits. Now, the 2nd Amendment crowd may be declaring the end of Dick’s Sporting Goods as many gun rights groups like the NRA have boycotted Dick’s. However, Dick’s overall financial standing couldn’t be better as their stock price has increased since the assault rifle removal.

Many critic’s of Dick’s have said that their stance has not stopped mass shootings in this country, but they forget that at least Dick’s isn’t contributing to the problem. Meanwhile, The NRA is in trouble of shutting down if their hyperbolic rhetoric is to be believed.

Times are changing in America and you could either change with them or be left behind.