Greg's Corner

McDonald’s using Snapchat to recruit new hires

If you need to hire a large number of new employees, you need to go where your potential hires are. For McDonald’s, that would be social media and not just any social media, but Snapchat specifically. The fast-food pioneer is using the photo sharing app to appeal to the 16-24 demographic in order to hire 250,000 people for the summer.

If you use Snapchat, you may see a short ad for McDonald’s about open positions. In a process McDonald’s is calling ‘Snaplications’, if you’re interested in the position you can swipe up on the ad where you’ll be taken to the company’s career webpage where you can complete your application.

It will be interesting to see if this recruitment drive is successful for the Golden Arches. While their appeal to a younger demographic through Snapchat seems ingenious, there is still somewhat of a stigma when it comes to working at McDonald’s. The term ‘McJob’ comes from that stigma after all. Many young users tend to portray themselves on Snapchat as being more financially well off than they actually are. They may see working at McDonald’s beneath them even if it is one of their better financial options.