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  • Geebo 8:00 am on August 26, 2024 Permalink | Reply
    Tags: , , fake order, , Small Business   

    Fake Order Scam, Targets Small Businesses 

    Fake Order Scam, Targets Small Businesses

    By Greg Collier

    A small Los Angeles bakery specializing in unique baked goods recently fell victim to a scam that serves as a stark reminder of the dangers facing small businesses. The bakery, known for its intricate cookies and special occasion cakes, received an unexpected order for around 1,000 cupcakes. Although the bakery is not typically associated with cupcakes, the sizable order seemed like a great opportunity to generate income.

    The payment for the order arrived via priority mail. It was a check for over $7,500. After consulting a bank representative, the bakery owner felt reassured when the funds cleared and promptly began preparations, purchasing ingredients and starting the baking process. However, the situation took a turn when the person who placed the order requested that the quantity be halved and half of the payment returned. Despite initial reassurances from the bank, the bakery owner refused the refund request due to the expenses already incurred.

    The next day, the bakery received devastating news. The check had been flagged as counterfeit, and the funds were withdrawn from the account. Further investigation revealed that the scam involved stolen checks from another company, and the bakery was not the only victim. Several other businesses, mostly bakeries and landscaping companies, had received similar fraudulent orders.

    Small business owners can protect themselves from fraud by taking the following precautions. Always verify the authenticity of large or unusual orders, especially from new or unfamiliar customers. Contact the customer directly using a verified phone number to confirm details before proceeding.

    Exercise caution with payments made by check, particularly for large sums. If accepting a check, wait for the funds to be fully cleared by the bank before fulfilling the order. Remember that initial bank verification is not always final.

    Establish and communicate clear refund policies to prevent scammers from manipulating your business. Avoid issuing refunds for orders paid by check until the payment has fully cleared.

    Be wary of customers who make unusual requests, such as rushing an order, changing the quantity, or requesting refunds before the order is fulfilled. Scammers often create a sense of urgency to pressure businesses into quick decisions.

    If you suspect a scam, report it immediately to your bank, local authorities, and relevant fraud prevention agencies. Early reporting can help mitigate losses and prevent the scammer from targeting others.

    This scam left the bakery owner with excess ingredients, unsold products, and significant financial and emotional distress. The experience underscores the importance of vigilance for small business owners, who are often targeted by increasingly sophisticated scams. By sharing this story, the hope is to raise awareness and help prevent others from falling victim to similar schemes.

     
  • Geebo 8:00 am on May 10, 2023 Permalink | Reply
    Tags: , , , , , Small Business   

    Can scammers freeze your phone? 

    Can scammers freeze your phone?

    By Greg Collier

    Sometimes, the better story isn’t what’s in the headline, but what’s buried in the body. For example, take this story from Durango, Colorado. In it, a local coffee shop is targeted in a police impersonation scam that specific to small businesses. Scammers called the shop posing as police, and told one of the shop’s employees that one of their bank deposits was made with fraudulent bills. The employee was told the shop could be in trouble if someone didn’t make a $1500 payment.

    Thinking they were talking to the police, the employee took the $1500 and left the shop to arrange the payment through a money transfer service. The employee was sent a barcode that could be scanned at the point of transfer to send the money. However, sometime during the call, the scammers asked for the phone number of the shop owner, which the employee gave them.

    Another employee saw the first employee leave with the money and called the shop owner. The shop owner tried calling the employee who took the scammers call, but the call function from their phone had been disabled. Could the scammers have remotely disabled her phone just by having her phone number?

    Most of the attacks we’re aware of that can disable your phone, cannot be implemented almost instantaneously like that. In most cases, the user of the phone would need to accidentally download some kind of malware. Or, the scammers would need to do a SIM-swapping attack, which can’t be performed that quickly. So, was the shop owner’s phone attacked, or was their phone freezing just an unfortunate coincidence? Unfortunately, we can’t say for certain, but local police are examining the phone for answers.

    To better protect your phone from such attacks, it’s best to install an antivirus program and occasionally run scans on your phone for malware. As far as the business cam goes, keep in mind that actual police departments and law enforcement agencies will never call you asking for money. That’s not how the police or banks work. If you own a small business, you may want to share this story with your employees.

     
  • Geebo 9:05 am on September 4, 2018 Permalink | Reply
    Tags: , Small Business   

    Facebook is no friend to small businesses 

    Facebook is no friend to small businesses

    If your Facebook feed is anything like mine it’s probably filled with friends and family either oversharing details of their life you have no interest in or it’s the same people arguing politics in a not so civil manner. This is by design as Back in February, Facebook announced it was retooling its news feed algorithm to bring you more content from your friends and family and less from businesses and brands. Those changes are now said to be hurting small businesses.

    NBC News is reporting that small businesses and content creators are seeing a substantial drop in their revenues thanks to Facebook’s change to bring people closer together. Just about every business or website needs a presence on Facebook since so many people use Facebook as their sole window to the rest of the world. However, this leaves those dependent on Facebook for getting their message out at the whims of an ever-changing landscape on the platform. Following small and local businesses on Facebook is not only a great way to get a good deal but could also lead to finding more local businesses that you might be interested in. Also, notice that Facebook is cutting down on posts from businesses and content creators showing up in your feed and not Facebook’s ads. I guess they want to connect more people as long as they’re still being targeted by Facebook’s own advertising, but I digress.

    Whenever I find a new business that I’m interested in patronizing, I wince a little when I find out that their only internet presence is a Facebook page. Again, you’re at the mercy of a third-party platform that could affect your business in a multitude of ways including deleting your Facebook page if somehow your business goes against Facebook’s arbitrary community guidelines. While you may think having a website is expensive, in the long run, it’s best for your business or content. There are also many inexpensive services that allow you to not only launch your own website but also design it very easily without having to hire an overpriced web designer.

    The bottom line is, if your business model depends on Facebook it may be in jeopardy as Facebook doesn’t depend on you.

     
  • Greg Collier 7:30 am on July 24, 2013 Permalink | Reply
    Tags: Advice, Business Growth, Consultant, Expansion, Small Business,   

    Considering a Consultant? Five Tips for a Good Experience 

    For a small business owner like me, hiring a consultant can sometimes be the best way to get into a new market, grow the company or even understand the latest social media tool. And now that the economy is starting to rebound, an investment in a consultant may make good business sense. After all, I want to be able to tap into the same sort of brain power and strategic thinking that large companies are using to grow their businesses.

    I know that, in tough economic times, many out-of-work professionals turn to consulting, providing insight and knowledge that they otherwise would have provided to a full-time employer. That presents an opportunity for a guy like me. But with an abundance of people offering their expertise and advice in this current economic environment, it becomes a lot tougher to find the consultant who’s the right fit.

    Over the years, I’ve worked with a few consultants and learned a few things, sometimes the hard way. As such, I wanted to share a few of my own tips that can make hiring – and working with – a consultant a smoother process.

    1. Know What You Want: Before you can hire a consultant to develop a plan for you, you must have some idea of what you’re hoping to accomplish by hiring this consultant. It seems obvious but these big ideas need focus and clarity. Increase sales? By what percentage and over what time? Invest in Marketing? To increase brand awareness or promote a single product? What exactly are you looking to do and how will you measure the return on your investment?

    2. Have A Conversation: A good consultant will want to learn more about you and your goals before offering any advice or talking about fees or rates. Let the prospective consultant ask some questions. Picking your brain is a good way to understand how you think. At the same time, you’ll want to be interviewing the consultant about techniques and approaches, philosophies around his/her work and a general attitude. Be prepared for that conversation with questions jotted down and a way to take some notes. And, above all, don’t shy away from tough questions.

    3. Ask Tough Questions: Don’t be afraid to ask about things that otherwise might be uncomfortable, such as details about their work history or time on a specific job, for example. Ask them about the biggest lesson they learned from a mistake or misstep. We’ve all had them – but what have we learned from them? Consider a quick “work exercise.” Give them a scenario and ask for a few ideas off the top of head – just to get a sense for how they think.

    4. Online Consultant Check: Certainly, a good consultant should have a Web site and/or online portfolio that showcases their best work and their services. Beyond that, social media is where people live today – and your consultant is no different. Are they doing something cool with YouTube or Pinterest? That showcases their creative side. Are they positioning themselves as experts on Facebook or Twitter or are they just posting pictures of themselves in the bathroom mirror. This will give you some insight into their maturity level, as well as their commitment to their work. Check their online performance – and behavior – to learn more about them as an individual – and that might give you some deeper insight about how they work as a professional.

    5. Experience Matters: Some of the toughest experiences with consultants have been those who offered more than they could deliver – and it was clear that they’d bitten off more than they could chew. For example, a consultant may tout his experience at a big-name firm when, in fact, he was actually an summer intern his second year of college. Likewise, working on a project for a big name product or company is impressive – but how big was your consultant’s role on that project. Ask for specific details to make your own determinations. Certainly, you don’t want to question every element of a person’s resume, but you do want to be careful about hiring a young and inexperienced consultant to lead a team of 10 in the development and implementation of a new sales strategy

    Hiring a consultant can be a smart, efficient and effective way to grow your business. Don’t be afraid to invest a few dollars in a consultant – but also know when to cut your losses and move on. Know what you’re getting yourself into and, more importantly, be clear about what you’re looking to get in return.

    Good luck.

     
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