More consumers sat out Black Friday this year, opting for online shopping
It seems that a number people took our advice, as a record number of people decided to sit out the Black Friday drama in brick and mortar stores this year. According to several financial indicators, more people decided to shop online during Black Friday than years past, with a record amount being spent just from mobile devices alone.
Just purely based on anecdotal evidence it sure did feel like a different Black Friday from years past. As near as we can tell there weren’t the same number of soul crushing stories about consumerism turned violent as there have been in years past. Let’s not forget than when the term Black Friday was first coined it was not meant as a compliment but as a harbinger of doom.
This isn’t to say that brick and mortar stores don’t have their uses. I’m sure most of us have been in that situation where we needed an emergency item at 3 in the morning. Until automated online retailers can teleport orders to consumers instantly, the brick and mortar stores will still be needed, however there are options now available to keep people from committing heinous acts in the name of holiday savings.
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