Greg's Corner

How AI is Fueling a New Wave of Online Scams

By Greg Collier

With the rise of artificial intelligence (AI), the internet has become a more treacherous landscape for unsuspecting users. Once, the adage “seeing is believing” held weight. Today, however, scammers can create highly realistic images and videos that deceive even the most cautious among us. The enhanced development of AI has made it easier for fraudsters to craft convincing scenarios that prey on emotions, tricking people into parting with their money or personal information.

One common tactic involves generating images of distressed animals or children. These fabricated images often accompany stories of emergencies or tragedies, urging people to click links to donate or provide personal details. The emotional weight of these images makes them highly effective, triggering a quick, compassionate response. Unfortunately, the results are predictable, stolen personal information or exposure to harmful malware. Social media users must be on high alert, as the Better Business Bureau warns against clicking unfamiliar links, especially when encountering images meant to elicit an emotional reaction.

Identifying AI-generated content has become a key skill in avoiding these scams. When encountering images, it’s essential to look for subtle signs that something isn’t right. AI-generated images often exhibit flaws that betray their synthetic nature. Zooming in on these images can reveal strange details such as blurring around certain elements, disproportionate body parts, or even extra fingers on hands. Other giveaways include glossy, airbrushed textures and unnatural lighting. These telltale signs, though subtle, can help distinguish AI-generated images from genuine ones.

The same principles apply to videos. Deepfake technology allows scammers to create videos that feature manipulated versions of public figures or loved ones in fabricated scenarios. Unnatural body language, strange shadows, and choppy audio can all indicate that the video isn’t real.

One particularly concerning trend involves scammers using AI to create fake emergency scenarios. A family member might receive a video call or a voice message that appears to be from a loved one in distress, asking for money or help. But even though the voice and face may seem familiar, the message is an illusion, generated by AI to exploit trust and fear. The sophistication of this technology makes these scams harder to detect, but the key is context. Urgency, emotional manipulation, and unexpected requests for money are red flags. It’s always important to verify the authenticity of the situation by contacting the person directly through trusted methods.

Reverse image searches can be useful for confirming whether a photo has been used elsewhere on the web. By doing this, users can trace images back to their original sources and determine whether they’ve been manipulated. Similarly, checking whether a story has been reported by credible news outlets can help discern the truth. If an image or video seems too shocking or unbelievable and hasn’t been covered by mainstream media, it’s likely fake.

As AI technology continues to evolve, scammers will only refine their methods. The challenge of spotting fakes will become more difficult, and even sophisticated consumers may find themselves second-guessing what they see. Being suspicious and fact-checking are more important than ever. By recognizing the tactics scammers use and understanding how to spot AI-generated content, internet users can better protect themselves in this new digital landscape.