Greg's Corner

Potential pyramid scheme targets young people on Instagram

By Greg Collier

There’s a fine line between pyramid schemes and multilevel marketing. In pyramid schemes, the top level of the pyramid asks you for money with a promise of getting multiples of your money back. All you have to do is recruit more people who are willing to pay you, so you can in turn pay the top of the pyramid. With MLMs, not only do you have to pay to get in, you have to sell a product, and recruit more people to join.

Pyramid schemes are illegal in the US, but MLMs are not. If an MLM makes more money from recruiting new people rather than selling a product, it’s then considered a pyramid scheme and is violating US law. This hasn’t stopped some MLM’s from continuing to operate.

One thing that pyramid schemes and MLMs have in common is that the lower someone is on the hierarchy, the less money they make. Both also tend to target people in lower-income areas who may not have had the best educations. They both also tend to target younger people who may not have the life experience to recognize a potential scam.

Recently, The Office of the Attorney General in Georgia, has issued a warning to young people about a potential pyramid scheme/MLM that has been trying to recruit them on Instagram. The ‘company’ clams to give money to college students so they can establish credit. They say they’re looking for recruiters and that someone can earn $350 for each person the recruit. However, to become a recruiter, you need to pay $100 to join.

If you have to pay money to join some network marketing plan, you’re not running your own business, as they may claim. What you really are is a paying customer who has quotas on how much you have to buy and how many people you need to recruit each month. Social media, with Facebook and Instagram being the most egregious, is where most MLMs will try to recruit you. Think about that person from high school you haven’t seen in years all of a sudden has a ‘business opportunity’ for you. They’re just looking for suckers of their own so their ‘business’ isn’t suffering. Before you know it, everyone involved except the top of the food chain are further in debt. This isn’t a business, it’s a predatory practice.