Greg's Corner

Why you should really avoid Black Friday this year

In the past, we’ve always advised our readers against going to a brick and mortar store on Black Friday. This year, it should be quite obvious why you should avoid the big box stores this year. Not only has the CDC urged Americans to not travel this Thanksgiving due to the increase in COVID-19 cases, but many retailers have also reversed the previous trend of starting Black Friday on Thanksgiving Day. However, if you insist on braving the current landscape on Black Friday, there are still the annual pitfalls you have to look out for.

The first thing to beware of is the so-called doorbuster deals. These items are usually very limited in stock. These items are generally designed to get you in the door and try to get you to buy something more expensive once the limited stock is exhausted. Some have even said that the doorbuster products are manufactured with cheaper components to keep profit margins high for the store.

Shopping online is a much better alternative, but there are pitfalls online that need to be avoided as well. While shopping with the major online retailers is relatively safe, scammers will try to trick you into believing you’re using one of those retailers. Scammers will send out phishing emails using the actual logos of famous shopping sites but will leave a link in the email that will take you to a phony site that resembles the real thing. They’ll then try to gain your financial information for possible identity theft and other potential abuses. Along the same vein, scammers will pose as retailers and send you an email asking you to download something in order to get a deal. This will instead infect your device with malware which could allow bad actors to access your device remotely and steal as much information as they want from it. Always go directly to a retailer’s website rather than clicking on anything in an email.

If at all possible when shopping online, use a credit card over a debit card when making purchases. While both debit and credit cards offer protection against scam purchases, credit cards have better protections and won’t take any money directly from your bank balance. Also, keep an eye on both your debit and credit card accounts to make sure that no unauthorized purchases have been made on them. Many of these services can be set up to send you a notification every time the account is used. While the notifications may be a bit annoying, they can go a long way in preventing fraud on your accounts.

Even if you’re just buying gift cards for the family this year, there are still hazards to look out for. If you get a card with the PIN already being exposed it’s likely that card has been purchased already with the scammer putting the card back on the shelf hoping that someone will add additional funds to the card that the scammer could then use without your knowledge. Another variation of this scam is when a scammer will scratch the protective coating off of the card’s PIN then replace it with a sticker after writing down the number.

To all our readers, we hope that you have a safe and healthy Thanksgiving holiday.