Startup promises cashier-less experience in every store

Startup promises cashierless experience in every store

Previously we’ve posted on this blog about Amazon Go, Amazon’s attempt at having a cashier-less store where you can just grab and go whatever you need and have it charged to your Amazon account. While it was initially delayed, had a few hiccups on start, and has live employees at its stores, Amazon Go has turned out to be somewhat of a success for Amazon. Now, a relatively new startup is poised to upset Amazon’s apple cart.

A startup called AiFi claims they’ve developed an Amazon Go-like system that could be installed in any existing store. Not only that, but AiFi says that their system is scalable to fit a store of any size. From the smallest mom and pop store to the biggest box store, AiFi can supposedly scale itself to fit any sized marketplace.

The problem, as is with many startups, is this just bluster or does AiFi actually have the technology to back up their claims? Too many startups have turned out to be just vaporware or not practical in the real world. Remember Jucicero anyone? It will be interesting to see if AiFi has actually figured out the problems to cashier-less shopping that took a multi-billion dollar corporation like Amazon so long to try to tackle.