Greg's Corner

Amazon offering Whole Foods delivery amid stock shortages

As of yesterday, members of Amazon Prime can have orders from Whole Foods delivered to their homes. So far the program is only available in Dallas, Austin, Cincinnati, and Virginia Beach although Amazon has full plans to roll out the service nationally. Prime members will be able to get Whole Foods orders delivered to their homes in two hours as long as the order is over $35. With Whole Foods’ pricey reputation that could be just a bag of Kale and a bottle of Sriracha sauce.

In all seriousness though, one has to wonder if this announcement will only compound the preexisting problems at Whole Foods. Previously we’ve not only posted about how the shelves on many Whole Foods stores are close to barren thanks to their ordering procedure, but we’ve also discussed how employee morale is at an all-time low thanks to an almost Orwellian employee review system.

Before Amazon starts offering new programs in their bid to be the global retail solution, maybe they should fix problems already plaguing their acquisitions. As of right now, this new delivery program is akin to adding an addition to a house that’s on fire. In their quest for retail dominance is Amazon starting to cut off their own nose to spite their face?