Greg's Corner

Amazon to unveil new cashier-less store today

For a little more than a year, Amazon has been developing their highly touted store without cashiers known as Amazon Go. Later today, Amazon will finally unveil Amazon Go to the public in Seattle. The original concept of the store was to have a store that would be fully automated, however, it seems the reality of situation means there will in fact be human employees in the store.

According to Tech Crunch there will be several human employees in the store such as someone checking for IDs in the beer and wine section, and a person standing by for any assistance needed with the app used for shopping at the store. There are also stockers and chefs who prepare sandwiches and meal kits.

While the videos of the store seem to give the appearance of a slick and seamless shopping experience, one has to wonder if that will be the reality of the situation. Often times in tech, what tested perfect in the lab can often fail in the real world. For example, one of the problems Amazon Go had in its testing phase is the store would come to a halt if there were too many people in the store. Plus in real life there are always situations that arise that no one can account for until they happen. It will be interesting to see how Amazon Go will handle such a situation.

So will Amazon Go be the future of brick and mortar retailing, or will it be just another retailing fad that refuses to take hold? Today, just may hold some of those answers.