Greg's Corner

Target offers free delivery while closing stores

Retail’s favorite holiday is fast approaching, Black Friday. That time that used to announce the start of the Christmas shopping season the day after Thanksgiving, which has now even encroached into the holiday. In order to compete with online retailers that they’ve been losing ground to for years now, some stores are offering certain perks.

Target will be offering free shipping for their online orders for the holiday in an effort to try to battle for that coveted ‘last mile’. Again, the last mile is considered the most expensive part of any home delivery by retailers. The question is, should Target be offering free delivery for the holidays when they’re set to close multiple locations in the new year?

Will the promise of free delivery for the holidays be enough to turn Target’s profit margins around? It’s highly doubtful as it seems like they’re robbing Peter to pay Paul. It almost seems like it’s too little too late for Target as they waited too long to try to compete with the much larger competition of Amazon and Walmart.