Facebook Marketplace follows craigslist’s dangerous lead
In a previous blog post we stated “Craigslist has nothing to teach Facebook” in terms of content moderation. We defended Facebook stating they have a much better content moderation system in place than craigslist. However, it seems we may have been a bit mistaken in that defense because it seems Facebook Marketplace is following craigslist’s bad example anyway. In a report by Sky News in the UK, their investigation found illegal prescription drugs were allegedly being sold on Facebook Marketplace with impunity.
Rather than having personal moderation on Facebook Marketplace, Facebook seems to be relying on the craigslist model of ‘community policing.’ The problem with having the community moderate Marketplace is they tend not to report illegal activity. The people who are going to Marketplace for illegal goods are not going to report anything and the people who are going to Marketplace for legitimate uses aren’t actively searching for illegal content.
That’s also not taking into account Facebook seems to be lax in enforcing their own rules. According to the Sky News report, Facebook initially said the profiles of alleged Marketplace drug dealers didn’t violate their terms of service. The offending profiled weren’t removed until Sky News contacted Facebook personally. Most Facebook users aren’t an international news outlet who can just contact Facebook by phone. So, much like craigslist, it seems Marketplace’s community policing is a lot of lip service.
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