Is Netflix fighting for net neutrality once again? Sort of.

Is Netflix fighting for net neutrality once again? Sort of.

Previously, the CEO of Netflix said that his company was not worried about net neutrality since he said they were “big enough to get the deals they want.” Now it appears the subscription video streaming service may have changed its tune. Recently, Netflix made an announcement they were participating in the July 12th Battle for the Net campaign, alongside sites such as Reddit, Etsy, Kickstarter and Amazon among many others.

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In a tweet from Netflix they said, “Netflix will never outgrow the fight for #NetNeutrality. “Everyone deserves an open Internet.” The tweet also included a link to the ‘Day of Action’ website. It’s still unknown what is going to take place on July 12th, but back in 2014 many websites participated in a similar protest where they displayed animations to make it look like their websites were loading very slowly.

So why did Netflix have a change of heart? Probably for PR reasons. Many Netflix subscribers are cord-cutters, meaning they’ve gotten rid of their expensive cable or satellite subscriptions in favor of the less expensive internet streaming service. Their customers do not want to see those savings nullified by internet service providers raising their rates even further just so people can have quicker access to prioritized sites.

Again, even with Netflix wearily on board, this latest campaign for net neutrality may be like trying to hold back the ocean with a broom, as the President Trump-backed FCC has full intentions of repealing the net neutrality regulations put in place by the Obama administration.

You can go here to voice your opinion about net neutrality to the FCC.