Snapchat wins April Fools Day at Instagram’s expense
April Fools Day used to be a fun day on the internet. Websites would create jokes, but they were actually clever and enjoyable. For example, Google changed their name to Topeka for April 1st, 2010 after the capital city of Kansas changed its name to Google for a day in an attempt to get Google Fiber. In April of 2009, ThinkGeek posted on their website that they would be offering a Star Wars Tauntaun sleeping bag. If you’ll recall, one of the characters had to sleep inside one of the beasts to prevent himself from freezing to death. The concept was so well done that ThinkGeek actually ended up offering the item later on in the year. Then everyone on the internet felt they needed to get in on the act. The jokes became stale, predictable, or just downright unfunny. That was until this past weekend.
While most of 2017’s April Fools Day jokes largely went unnoticed, one particular prank was able to garner headlines over the weekend. Snapchat is the photo and video sharing app that has taken over the internet by storm. Many reports have come out and said that Snapchat has more daily active users than Twitter. Facebook owned Instagram has been accused of out and out stealing features from Snapchat, such as the Snapchat Stories feature. Instagram reportedly didn’t even bother to change the name, calling their feature Instagram Stories.
Over the weekend, Snapchat decided to turn the tables on Instagram. After taking a picture through the Snapchat app, one of the filters made your picture look just like an Instagram photo that is fictitiously liked by only one person, your mom. This is actually a clever prank because not only does take a meaningful but fun jab at Instagram but it’s not mean or annoying to their users. While it’s unlikely that future April Fools Days won’t just be ‘Turn Off the Internet Day’, it is nice to see that not everyone has lost all their creativity.
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