Greg's Corner

The hits keep coming for Yahoo’s hacked accounts

There is now another chapter in the story of the close to one billion Yahoo user accounts that have been compromised. The Wall Street Journal has reported that Yahoo’s systems may be impossible to integrate with potential financial suitor Verizon because of all the compromised systems that Yahoo has. The report also states that many of the compromised systems and accounts remain compromised to this day.

Even though Verizon is sticking with Yahoo for the time being, can Yahoo’s brand take any more damage? Can the Yahoo name even be trusted by consumers and can it potentially hurt the Verizon brand if they see the acquisition through? Verizon just garnered some great PR with their new seemingly unlimited wireless plans, but they could lose a lot of that goodwill if Yahoo’s problems bleed into theirs.