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  • Greg Collier 3:11 pm on August 20, 2015 Permalink | Reply
    Tags: , , courts, , MasterCard, , , , Visa   

    Defending what’s Wrong for the Right Reasons 

    It’s been many years since Geebo removed its personal ads section and I’m happy to say that, over the years, many other sites have followed. But not all of them. One, in particular, has continued to successfully fight legal efforts to shut down the site’s personals section, considered a facilitator of illegal prostitution and sex-trafficking industries.

    That site is Backpage.com and, under most circumstances, I’d use some pretty choice words to express my feelings about the site and its legal team, which invokes the First Amendment to protect its sex-ad revenue pipeline, even at the expense of human lives.

    But this week, as Backpage finds itself back in court over another effort to derail the questionable ads, I find myself having to support Backpage in its legal battle – not because I support what they do but because America is a land of laws and I believe that even the government – especially the government – should abide by them.

    In this case, the government comes in the form of Sheriff Tom Dart of Cook County, Illinois. In his effort to cut off the lifeline of Backpage’s advertising business, he sent letters to both MasterCard and Visa, calling on them to cease business with the site over concerns about the adult services section of the site – and a short time later, they did just that.

    To me, those letters sure do feel like government overreach, a threat by the head of the law-enforcement agency of the second-largest county in the nation. Naturally, Backpage wants a court injunction forcing Dart to rescind the letters, which is what a federal judge will be considering during a hearing later this week, according to USA Today.

    Meanwhile, the site has filed suit against the sheriff, accusing him of violating free speech rights of individuals who use the service to post ads, according to the Wall Street Journal.

    As much as I would love to see Visa and MasterCard pull the plug on Backpage once and for all, just as American Express has already done, the credit card companies would need to decide that out of moral conscience or what’s best for business or even and organized public pressure campaign. But this sheriff should not be allowed to bully the largest credit card companies a key player in the financial engine that keeps the dollars flowing in and out of a business, so long as that business is operating within the law.

    It pains me to note Backpage’s success in fighting off legal efforts to take it down, but, by all rights, this latest effort should be a clean win for them again. The courts should grant the injunction and force Sheriff Dart to rescind his letters.

    If that happens, I can only hope that MasterCard and Visa executives decide that doing business with Backpage isn’t worth the headaches that come with their relationship and they’ll just keep those ties severed for good.

    Then, I’ll truly feel like I’m back on the side of good again.

     
  • Greg Collier 8:51 am on May 13, 2013 Permalink | Reply
    Tags: , , courts, , , , partnerships, ruling, Scraping   

    Site scraping may be bad business, but courts say it’s legal 

    The purpose of a classified ad is to reach the largest audience possible, casting the largest net, if you will. After all, whether you’re selling a car, renting a home or advertising a service for hire, the goal of the classified ad is to make sure that a large number of people see that ad

    So, why would anyone want to hinder the ability to reach the largest audience? Through a lawsuit, that’s exactly what craigslist was trying to do by arguing that it held copyright on the user-posted ads that appear on its sites. But, earlier this month, a judge ruled against the large classified site, noting that the site itself – craigslist, in this case – does not hold copyright over an ad unless it’s granted exclusive rights to it.

    Call it a victory for the “scrapers” in that the courts have defended the ability to take an ad from one site and repurpose it on another. As a site owner, I’m definitely not advocating the idea that a new site could steal ads from Geebo and make a profit from it. But I also understand the importance of large net.

    By law, scraping may be allowed – but I think of it as the lazy approach. At Geebo, we take pride in our syndication efforts. We create solid business relationships with other sites to maximize the exposure for the people who have something to advertise. Geebo has relationships with real estate sites and car buying sites, for example, to not only put Geebo’s ads into bigger nets but also to put other ads in front of Geebo visitors.

    For us, syndicating content is good business. We’re open and upfront about it, making sure our customers know what we’re doing and why. To us, scraping content is not a good business practice, despite the widespread practice. It’s a free ride on the sweat of someone else’s work. Still, the court was right in noting that the ad itself does not belong to the site publisher but instead to the user.

    We know that publishers are constantly looking to harvest Geebo’s content. But instead of blocking them, we reach out directly and try to establish a bona fide partnership that includes cost-per-click/lead pricing, something that’s fair to both parties.

    Bottom line: The content is out there for the taking. But site publishers can either attempt to block the practice of scraping the way craigslist did or they can embrace it as a new business opportunity, the way Geebo has.

    The courts have spoken, leaving the ball back in our courts so that we can embrace the best business practices. The goal is to make sure the user – whether someone looking to buy or sell – has the best experience.

    That’s good business.

     
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