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  Greg Collier 11:57 am on October 13, 2009 Permalink | Reply
  Tags: robin wauters, rust consulting, techcrunch, yahoo ( 13 )   

  Yahoo! Reaches Settlement In Pay-Per-Click Class Action Lawsuit 

  By Robin Wauters
  TechCrunch

  A class action lawsuit brought in 2006 by several Yahoo! pay-per-click search advertising customers has been settled, one of the parties involved who received an e-mail about the settlement informs us. In the e-mail, administrator Rust Consulting lets the concerned parties (”all persons that purchased, directly or indirectly, Yahoo! pay-per-click advertising in the U.S. marketplace”) know that the court has granted preliminary approval of the Settlement and has provisionally certified the Settlement Class.

  The lawsuit (PDF) alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor products provided by Overture and GoTo.com) and that Yahoo! breached its contract with its customers by allowing Yahoo! ads to be displayed in spyware, domain name parking sites (bulk registration sites), pop-ups, pop-unders and typosquatting sites. According to the message, which is reproduced on a dedicated website about the case, plaintiffs brought claims for breach of contract, unjust enrichment, misrepresentation, civil conspiracy, and unfair business practices.

  Interesting tidbits about the lawsuit:

  During the course of the Action, Yahoo! has produced over 1.5 million pages of documents and hundreds of gigabytes of data. Yahoo! employees testified at deposition. The plaintiffs or class representatives did much of the same. Yahoo! has apparently entered into the proposed settlement to avoid further expense, inconvenience and the burden of drawn-out litigation.

  In addition, the Sunnyvale company has agreed to launch a new filtering option for ads, and to make some other modifications to the way it handles disclosures and click fraud investigations:

  Yahoo! has agreed to develop and offer a new ad placement option that will enable Yahoo! Ad customers to control where their Yahoo! Ads appear. The Ad Placement Option will allow Yahoo! Ad customers to specify that their Sponsored Search ads should be displayed only on websites and other Internet properties owned or operated by Yahoo!, and the websites of certain “Premium” distribution partners. According to the docs, Yahoo! has agreed to make best efforts to launch the Ad Placement Option as early as the first quarter of 2010, but in no event later than September 30, 2010. Yahoo! will maintain the Ad Placement Option for at least two years from the date of its launch.

  Yahoo! will post enhanced disclosures on the “Traffic Quality” portion of its website about where Yahoo! Ads may appear on the Internet. These disclosures will provide information about the Ad Placement Option, including a link to a Yahoo! webpage with instructions for using the Ad Placement Option. The company will also modify its click investigation request tool to allow advertisers to ask questions or request investigations regarding certain Yahoo! advertising partners. Yahoo! will also add language to the Traffic Quality section of Yahoo!’s website notifying advertisers that they can request investigations of partners.

  As part of the settlement, Yahoo! has also agreed to pay pay a $20 refund to eligible Class members who are out of business (I’m sure they’ll be relieved). Claims forms must be submitted to the administrator by March 22, 2010.

  One thing is for sure: the lawyers have won this case.

  Yahoo! will pay the costs of notice and claims administration, as well as the plaintiffs’ attorneys’ fees and costs, and service awards to the Class Representatives. The attorneys’ fees amount up to $4,170,000, plus reimbursement of expenses of approximately $100,000, and for service awards to the three Class Representatives of $10,000 each. I’m convinced the lawyers are yodeling all the way to the bank.

  For your reference: Google settled a similar case back in March 2006 for $90 million.

  You can access the court documents here.

   

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  Greg Collier 3:47 pm on October 6, 2009 Permalink | Reply  

  A Kinder, Gentler Hyperhood 

  This is the second in a series of three video clips we recently produced.

  More on “hyperhood” coming soon 🙂

  Please send us your feedback – good or bad!

   
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  Greg Collier 12:22 pm on October 3, 2009 Permalink | Reply
  Tags: mcclatchy, sacramento ( 3 )   

  McClatchy Announces Presence on Three Social Networks 

  I’m not sure this “announcement” is worthy of a press release.

  Some newspaper groups still seem to be a little behind the times.

   
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  Greg Collier 2:08 pm on October 1, 2009 Permalink | Reply
  Tags: craig newmark ( 8 ), craigslist ( 133 ), gary wolf, geebo ( 24 ), greg collier ( 3 ), jim buckmaster, wired   

  Craigslist Is Such a Mess 

  After reading The Tragedy of Craigslist in the September issue of Wired magazine I felt compelled to share some thoughts on CL and the people behind it.

  I applaud Gary Wolf and Wired for the well-researched article on the anomalous characters and odd decisions going on behind the scenes at Craigslist. For a business with this much traffic and this much income, the problems its users encounter day after day, post after post, are really beyond comprehension. They make enough money to fix this stuff, folks – and they refuse to do it!

  And that’s not all they refuse to fix. Over the last few years, newspapers and television news stories across the country have been reporting stories about victims – from theft to rape to murder – whose only mistake was responding to a Craigslist ad. Note to Craig: telling us that “most people are good,” is not a sufficient answer! For years, law enforcement agencies have been fighting with Craigslist to clean up the obvious illegal activities on the site – and Craigslist has repeatedly balked or stalled.

  The word is spreading that Craigslist is a dangerous place to buy, sell, or look for a date. This is sad state of affairs in an era when technologies exist to ferret out much of the illegal activity, and good old fashioned monitoring can clean up much of the rest – and yet Craigslist resorts to a flag system that, as your article points out, benefits troublemakers as readily as legitimate users. Yes, the criminals are in the minority; I’ll give Craig and Buckmaster that. But the problem is this: more than on any other site I’ve ever seen (and I work in this industry), criminals flock to Craigslist.

  Buckmaster’s analogy to GM seems an effort to confuse the issue. Autos come with safety ratings, and manufacturers go to great lengths to ensure their cars’ safety ratings – because people’s lives are at stake. And that’s just the point. Craigslist users have every right to expect that their safety come before some abstract concept of “democracy.”

  This is probably the most important difference between Craigslist and the community classifieds site I operate. At Geebo.com, we monitor our community classifieds to make every experience as safe and enjoyable as possible.

  We pay attention to our users, and we are constantly improving our technologies and systems. Given how hard we work at this, it’s hard to watch the arrogance and nonsense that go on at Craigslist. When users run into problems there, they get a haiku? Give me a break! Why would anyone intentionally create a system where users’ concerns are mocked rather than addressed?

  People aren’t fools: as long as Craigslist refuses to evolve, the site will increasingly be defined by bugs, scams and illegal activities – risks and frustrations that fewer and fewer users will be willing to put up with. Please let your readers know that there are alternatives to Craigslist – including ours. I welcome every Craigslist user to surf on over to Geebo where we work hard to make yours a safe, easy, enjoyable and successful community classifieds experience.