Greg's Corner

Labubu Toy Scam Hits Online Shoppers

By Greg Collier

Labubu toys, produced by the collectible toy brand Pop Mart, have quickly become one of the most sought-after items among children and collectors alike. These stylized, elf-like figures are part of a blind-box toy series and often feature whimsical, sometimes mischievous expressions. Originally launched as part of the “The Monsters” collection, Labubu figures typically retail for about $15 to $20 apiece, though rare editions and limited releases can fetch significantly higher prices in resale markets.

Like Beanie Babies in the 1990s or Hatchimals in the 2010s, Labubus have developed a devoted following that fuels both demand and scarcity. As with any highly coveted toy, this has made them a ripe target for counterfeiters and scammers. The Better Business Bureau is now warning consumers to be especially cautious when purchasing Labubu toys online, particularly from unfamiliar websites or third-party sellers advertising through social media platforms.

Recent reports show that dozens of buyers have been deceived by online retailers promising authentic Labubu toys, only to receive cheap knockoffs or, in some cases, nothing at all. Some consumers were led to these fraudulent sellers through ads on popular apps, such as TikTok. Once a purchase was made, the retailer’s website would often disappear, leaving no recourse for the buyer.

Because these toys are part of a global collectible trend, their physical features are often closely scrutinized by fans and collectors. Authentic Labubu figures should come in branded packaging with specific identifiers such as a QR code and a holographic sticker. The figures themselves typically have a pale peach complexion and are designed with nine sharp, pointed teeth. Anything that deviates from these markers could indicate a counterfeit product.

Counterfeit toys also come with risks beyond the disappointment of receiving a fake. These knockoffs are not subject to the same safety and quality regulations as legitimate products. As a result, they may be made with unsafe materials such as lead-based paint or contain small, breakable parts that pose choking hazards. While collectors may recognize the difference immediately, unsuspecting parents could be putting their children at risk without knowing it.

To avoid falling victim to these scams, experts advise consumers to make purchases through reputable and well-known retailers. Suspiciously low prices, poor-quality website design, or vague contact information should be considered red flags. While social media advertising can sometimes lead to legitimate deals, it has also become a common method for scam operations to gain traction quickly and then disappear.

The popularity of Labubu toys is expected to continue rising, especially as limited editions and seasonal releases drive further demand. For those looking to join the trend or buy for a child or collector, taking extra care during the purchasing process can help prevent costly disappointments. The Better Business Bureau continues to provide updated consumer alerts and shopping advice on its official website.