Greg's Corner

Google to launch its own streaming service

Google announced recently that they will be launching their own video streaming service in 2017 to compete with services like Netflix. Reports say that Google is already in talks with Disney, FOX, and CBS to feature their content. This is both good news and bad news for consumers.

The good news is that Netflix could use some real competition. Once the darling of the cord-cutting movement Netflix has recently been shown not to have access to all the movies that users feel they should. So, if Google offers an alternative to Netflix, this could cause Netflix to step up its game. Competition and choice is usually good for consumers.

On the other hand however, Google is entering into an already crowded industry and if Google has the same issues obtaining properties like Netflix does it could just be another service that cord-cutters may have to sign up for. Since not all the services have all the movies or TV shows, this could cause some cord-cutters to subscribe to Netflix, Hulu, Amazon Video, Sling TV, HBO Go and now the new Google service. Since these services cost anywhere from $9.95 to $19.95 a month, the charges for these services start to add up and start to resemble the cable bill that cord-cutters were trying to escape in the first place.

If any one can beat Netflix at its own game it’s Google with their branding and cache. Maybe we can see a time where Google and Netflix actually become complimentary with each other so we won’t see the return of outrageous bills for our entertainment.