Greg's Corner

Yahoo: What could have been

Yesterday it was announced that Yahoo has been purchased by communications giant Verizon for $4 billion. While that may seem like a fair price for the aging internet icon, it pales in comparison to what might have been for Yahoo.

Although hindsight is 20/20 Yahoo has made some financial decisions that even through the looking-glass of history seem questionable. For example, Yahoo had the chance to buy Google twice. In 1998, Google founders Larry Page and Sergei Brin were trying to sell their company, that would later become Google, for $1M. Both AltaVista and Yahoo turned them down. In 2002 Yahoo entered into negotiations to purchase Google but walked away from Google’s asking price of $5B. In 2008, Microsoft sought to purchase Yahoo for upwards of $40B. Once again, Yahoo walked away from the deal. However, the question has to be asked, if Yahoo did purchase Google, what’s to say that they still wouldn’t be a floundering tech company today? Not to mention we’d be without a lot of Google services that many of us rely upon today. If history is any indicator, Yahoo would more than likely find themselves in the same situation they’re currently in.

The news isn’t all bad for Yahoo though, at least not as far as Verizon sees it. Verizon already owns another massive tech property in AOL. While the AOL brand may not have the same punch it once did it still has such properties under its banner as TechCrunch and the Huffington Post. Business Insider purports that with the addition of Yahoo to its portfolio, Verizon could have a bigger web network than both Google and Facebook. That may not be hyperbole since Yahoo was once the most visited website in the world and still holds a place in the top ten.