Walmart offering home grocery delivery in its war with Amazon
Retail giant Walmart has fired the latest shot in their ongoing battle with Amazon. After Amazon purchased Whole Foods last year, a number of grocery chains started offering home delivery. Since Walmart is the nation’s leader in grocery sales, they’ve announced that they will be rapidly expanding home grocery delivery into at least 100 cities over the coming year. Currently, through Whole Foods, Amazon only offers that service in six markets.
The main difference between the two services, besides availability, is cost. With Amazon, you need an Amazon Prime membership which can cost as much as $99 a year. Walmart’s new delivery service will be a $9.95 flat fee per delivery and deliveries have to include at least $30 worth of groceries. While that may seem a little exorbitant at first, at least it’s not Whole Food prices and no membership is required.
On the one hand, Walmart’s new delivery service could be great for lower-income families who may not have the transportation to get to a local grocery store. When you factor in costs such as public transportation, taxis, or ride share programs like Uber, the $9.95 delivery fee doesn’t seem so bad. However, with Walmart and Amazon battling it out like this for retail dominance, the shadow of a duopoly continues to loom over consumers. While better access to affordable food is always a good thing, what happens if only two corporations control those avenues?
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