Snapchat IPO sees successful first day
Yesterday, Snapchat parent company Snap Inc. had their IPO with the stock finishing at a 44% price increase by the end of trading. This should come as no surprise as the photo sharing app has been a massive success with the much coveted 18 to 34 market.
Snapchat started out as somewhat of an Instagram clone except with a twist. It first started out as the app where the pictures disappear after a short time. Even though there have been ways to save pictures that were not intended to be saved Snapchat became even more popular with the release of its quirky filters that allow you to do fun manipulations to your photos such as face swapping.
Then came the limited of release of Snapchat’s video recording glasses known as Snapchat Spectacles. Their viral marketing and pop up vending machines saw the glasses sell out at every location they surprised users at.
Snapchat’s biggest feature seems to be that it’s the social platform that your parents aren’t on. Basically, they’re the anti-Facebook as it’s specifically designed to appeal to the millennial crowd. That niche focus has made Snapchat a wild success and their IPO’s achievement reflects that.
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