In the wake of ads from major advertisers being shown alongside videos from hate groups and terrorists, YouTube has decided to revamp the way their creators make money. In a peculiar move, YouTube now says that in order for their content creators to be able to monetize their videos, a channel would need at least 10,000 views before being considered for YouTube’s Partnership Program.
After a channel reaches the required views, YouTube then reviews the content of the channel to make sure it fits their community guidelines. YouTube is saying that this will help keep major advertisers off of channels that consist of stolen content. However, one can safely assume that the hate speech that collects on the video sharing platform has to have had a major influence on YouTube making this decision.
While this new policy will more than likely please advertisers it doesn’t do much to stop the problems of hate speech and stolen content. Those channels will continue to persist whether or not there’s advertising on their videos due to the fact that they’re based more on a philosophy than a money-making strategy.
Who this will really hurt are new creators. It’s already difficult for creators to make a name for themselves in a space that’s already crowded with personalities that are pulling in millions of views. Someone who may have a unique perspective, or talent, or voice that could benefit from YouTube, may quit out of frustration if they don’t meet the required number of views to even be considered for payment. When it comes to advertising, it’s usually the consumer that gets hurt worst, but then again there is the modern adage that if you’re using a platform that’s free, you’re not the customer, but the product.